About Us

About AWR Apparel

Welcome to A WR — Where Style Intertwines with Vigilance.

At A WR, we believe in more than just selling clothes. We believe in promoting a lifestyle that echoes the conservative values with a Gen X vibe. Our brand represents more than just clothing; A WR stands for "AWARE" and it champions a movement of awareness in all its forms – politically, culturally, and personally.

Our Journey

Although A WR started as a small boutique in Austin, TX, the idea is a generation in the making; driven by a vision to create a unique fashion space for conservative Americans. We saw a gap in the market for unique, conservative clothing that resonates with the tastes of Gen X. With resilience and passion, A WR was born.

What We Do

A WR is more than just an apparel brand. We are a movement that celebrates the spirit of America through unique designs. Each piece in our collection exudes comfort, style, and a powerful statement. From thoughtfully designed t-shirts and hoodies to bespoke accessories, our products are made to suit the everyday life of an aware conservative. 

Our Mission

A WR‘s mission is simple: Speak Out, Stand Up, and Be Different! We embrace the opportunity to voice our opinions, stand by the truth, and embrace individuality.

Why Choose Us?

  • A WR is Quality You Can Trust: Each item is crafted with care using high-quality materials and industry-leading techniques. 

  • A WR is a Statement: We embody the rebellious and free-spirited attitude of the punk and grunge movements that defined the Gen X era. Our philosophy is centered on anti-establishment, freedom of expression, and individualism. 

  • A WR is Community Spirit: When you wear A WR, you join others as advocates, messengers and beacons of change. That's what sets us apart.

Connect With Us

We love to hear from our customers! Whether it’s feedback, stories, or you just want to say hello, don’t hesitate to reach out. Follow us on Facebook, Instagram, and X for the latest updates, or drop us an email at orders@expressvigilantly.com. 

Join us at A WR Apparel as we dress in the spirit of conservatism. Because we are more than just witnesses to history — we are makers of it. So, come and be a part of our journey. Let's make a statement together.